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Hollyburn

Marketing Manager (Maternity Leave - Vancouver)

Marketing Manager (Maternity Leave - Vancouver)

Key Duties and Responsibilities

  • Assumes overall responsibility for developing the annual marketing plan for the organization, for strategic market planning, market research programs and control of the marketing budget;
  • Creates and manages the annual Corporate Marketing Budget and any Development Project Marketing Budgets;
  • Organizes and leads marketing and strategy meetings on a regular basis;
  • Reports on marketing initiatives and goals to Company Directors and Senior Management as requested;
  • Responsible for coaching, mentoring and managing the Marketing team, including conducting annual performance appraisals, in addition to providing training and development opportunities;
  • Assists the General Managers and Property Managers in establishing marketing campaigns that maximize opportunities for revenue in all markets across Canada;
  • Oversees development of customer retention and customer service initiatives including;
    • Staff and Resident Contests roll outs;
    • Referral and Incentive Programs;
    • Value Added Partnership Programs;
    • Resident appreciation events and Open Houses;
  • Oversees management of SEO, SEM, SMM, PPC Campaigns; Online and Print Advertising; Promotional Campaign creation and management;
  • Creates and Manages marketing strategies for exciting new development projects.
  • Participates on relevant industry committees to ensure that the company has a high level of professional standing;
  • Continues ongoing liaisons with key leaders in industry associations to ensure that significant developments in the field are identified and monitored;
  • Maintains rapport with associations (WEBIA, UDI, ULI, LandlordBC, PAMA, CFAA, RHC, etc.);
  • Oversees and assists with the creative process with internal/external  literature and marketing collateral;
  • Responsible for sourcing, selecting and working with consultants whenever necessary;
  • Leads or participates in special projects including cross functional/departmental projects as required;
  • Participate in weekly Property Managers meetings and biweekly Department Head meetings
  • Performs any other duties and responsibilities as assigned.

Knowledge, Skills and Abilities

  • Post-Secondary education in Communications, Marketing, Business, or related field;
  • Minimum 5-7 years experience in a related field;
  • Knowledge and experience in Residential Rental Property Management and Development industry is an asset;
  • Ability to manage marketing team across functions (branding, on-line, internal/external communications, social media, events and sponsorships, etc.);
  • Experience in coaching and supervising a team;
  • Excellent organizational and project management skills;
  • Ability to manage multiple projects in a deadline-driven environment;
  • Strong creative, critical thinking and problem solving skills;
  • Attention to detail and accuracy, even as priorities change and urgencies intervene;
  • Ability to work well with and present to all levels of an organization;
  • Excellent computer skills with proficiency in MS Office and the ability to learn new programs/applications as needed;
  • Experience in online advertising and website management;
  • Well developed writing, editing and proofreading skills. Experience in business/marketing writing;
  • Strong interpersonal skills and the ability to build and maintain external business relationships;
  • Ability to work weekends and evenings for community events;
  • Ability to travel to different cities in our portfolio.

We invite you to join our team by sending a cover letter, resume and salary expectations to careers@hollyburn.com or via fax at 604.662.7355.

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